For private label manufacturers it is of vital importance to build and maintain an intensive relationship with the retail industry. Alongside the necessity to manufacture against the lowest prices possible, this is a critical success factor. In realising these two objectives, the focus should be on optimising the organisational structure. Sub-objectives such as effective and prompt communication, pro-active behaviour, problem-solving ability and a high sense of urgency of the organisation, are emphatically addressed. IPLC has a sound experience in offering support in these processes.