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Europe often lags behind trends and developments in the US, but the situation for private label shows the opposite picture. Here Europe is leading the way and is the world's most advanced and sophisticated private label region.
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What are the prospects for private label manufacturers? And what will happen if retailers force prices down further? Consultant Koen de Jong of International Private Label Consult based in the Netherlands, assesses the market.
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Koen de Jong je direktor International Private Label Consult-a (IPLC) u Nizozmeskoj. Od nedavno, jneguvu pomoć tra
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Koen de jong, direktor međunarodne konsultantske kuće za sopstvene marke (International Private Label Consult - IPLC) u Holandiji, za Progressive magazin govori o razvoju 'private labela'. Nedavno zu čak i proizvođači proverenih brendova zatra
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Private label products are seizing an increasing share of global retail sales and the momentum of growth is formidable. Europe often lags behind trends and developments in the US, but private label development shows the opposite picture. Here, Europe is c...
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Private Labels have continued to gain ground in recent years, often outperforming national brand counterparts in many retail channels and across a broad spectrum of categories.
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The trend continues. As in 2002, Germany and Spain formed the motor behind private label development in 2003. Many tertiary brands have been pushed out of the market, says Koen de Jong of IPLC.
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